Using perfect color, form and the dynamics of composition, Ginny Swalley blends the languages of art and romance with creative energy and unmistakable skill. The result is an ideal setting for a dream wedding. Beginning her career over 20 years ago in the small south Texas town of Alvin, Ginny has since traveled to Australia and Europe to work with a variety of floral designers. Over that time, she gained a unique knowledge of how to blend almost every type of flower and style imaginable to create an ideal wedding setting.

CREATIVE INNOVATIONS  is more like an art studio than a traditional flower shop. "I like to talk to my brides to get a feel for what they want - find out how they visualize themselves on their wedding day - and then start to design from there," says Ginny. "Weddings are highly personal and individual, and I start creating from that point of view." Ginny and the bride scatter pictures, fabrics and flowers all over the table and meld the collage of all the ideas into a beautiful event. Ginny works hands-on with wedding caterers, and has rentals for every setting. "Obviously, flowers are my specialty, but the flowers are a part of a larger picture and I work hard to tie all aspects of the event together," she says.
"Weddings are not about me or how I think it should look - this is the bride's moment and my assignment is to advise and to make the floral magic happen to fit the bride's 'picture' and her budget.